You printed 500 flyers. You spent a Saturday putting them on doors. You got two calls, and one was a guy asking if you also do pools.
Flyers can absolutely work for lawn care. The ones that work are simple, specific, and make calling you the easiest thing to do.
Short on time? Want a business number on your flyers that rings your cell, with the greeting recorded for you? See how
What makes a lawn care flyer work
People look at a flyer for a couple of seconds before it hits the recycling. In that time they need to know:
- What you do. “Weekly mowing” is clearer than “Property solutions.”
- That you work in their neighborhood.
- How to reach you. A big, easy-to-read phone number.
Everything else is extra.
What to put on it
- A clear headline (ideas below)
- Your services, three to five max
- Your service area: “Serving Oak Hill and Westbrook”
- Your business name and logo if you have one
- A big phone number and “Call or text”
- One reason to choose you: reliable, family-owned, insured, same crew every week
- A reason to act now, like a seasonal start date or “Spots open for spring”
If you include an offer, keep it honest and simple.
Headline ideas
“Weekly Lawn Mowing in [Neighborhood]. Same Day, Same Crew, Every Week.”
“Get Your Weekends Back. We’ll Handle the Lawn.”
“Spring Cleanup Spots Are Filling Up in [Neighborhood]”
“Reliable Lawn Care From a Neighbor. Call or Text for a Free Quote.”
Copy-and-paste flyer text
“[Business Name] Lawn Care. Weekly and every-other-week mowing, edging, trimming, and cleanup for homes in [Neighborhood]. Family-owned and insured. We show up when we say we will. Call or text [business number] for a free quote.”
Only say “insured” or “family-owned” if it’s true. Swap in whatever actually sets you apart.
For fall:
“Leaves piling up? [Business Name] does fall cleanups, leaf removal, and winter prep in [Neighborhood]. Call or text [business number] to get on the schedule.”
Simple design tips
- One big headline, readable from a few feet away.
- A real photo of a lawn you’ve done beats clip art.
- Lots of white space. Crowded flyers get skipped.
- Phone number in big type, at least twice as big as the body text.
- Free templates from design sites are a fine starting point. Swap in your own photo and words.
Where to hand them out
- Neighborhoods where you already mow. Neighbors see your work, and you’re already driving there. This tends to work better than random streets.
- Door hangers instead of mailboxes. In the U.S., mailboxes are for postage-paid mail only, and USPS rules bar putting unstamped items in or on them. Use the door or a door hanger.
- Community boards at hardware stores, coffee shops, and libraries.
- Your Google profile. Flyer readers often look you up before calling. Make sure your Google Business Profile and reviews back you up.
- Leave-behinds after every job: “Your neighbor at [address] uses us.”
Check your town’s rules on door-to-door flyers. Some HOAs and towns restrict them.
Mistakes that kill flyers
- Too many services. Mowing, plowing, gutters, pressure washing, and junk removal on one flyer looks like nobody’s an expert.
- Tiny phone number.
- No service area.
- Your personal cell. Once it’s on 500 doors, it’s out there for good.
- Not answering. The flyer worked, they called, and they got a full voicemail box. This one hurts the most.
Be ready when they call
Flyer calls come when you’re on the mower. Most people won’t wait. If they get a clear business greeting, they’ll leave a message. If they get “the mailbox is full,” they call the next flyer.
Need a greeting? Here’s one for lawn care, from our voicemail greeting examples:
“Hey, you’ve got Greenway Lawn Care. Leave your name, number, and address, and tell us if it’s mowing, cleanup, or a bigger project. We’ll call you back with a quote.”
Put a business number on your flyers
With GBPN, you get a separate business number that rings the cell you already carry, for $30 a month total, taxes and fees included.
- Business calls announce themselves, so you know a flyer call from a family call.
- We record your business greeting for you.
- Voicemail to email as text, so you can read messages between yards.
- Business hours, so after-hours calls go to voicemail when you’re done for the day.
A real person sets it up with you. 30-day money-back guarantee.
See available business numbers
FAQ
Do lawn care flyers still work? They can, especially in neighborhoods where you already work. Keep them simple, local, and easy to act on.
What should a lawn care flyer say? What you do, where you work, one reason to choose you, and a big phone number.
Can I put flyers in mailboxes? No. In the U.S., mailboxes are for postal mail only. Use door hangers instead.
How many flyers should I print? Start small, a few hundred in neighborhoods you already serve, and see what comes back before printing more.
Should I put prices on my flyer? Optional. A “starting at” price can help, but lawns vary, so many owners just offer a free quote.
Written by the GBPN team
We're a family-owned company that has set up business phone numbers for small businesses since 2017. We write these guides from what we hear from owners every day.